Belgium’s Business Culture, Communication, and Dining Etiquette

From my first post you learned that Belgians value formal appearances and introductions. I will now provide more details on business etiquette in Belgium.

Business Culture is Formal and Slow-Paced

Many Belgians prefer to follow guidelines and they approach business in a very bureaucratic manner. This manner usually requires a lot of paperwork and considerations, which results in no quick decisions. Expect negotiations to occur at a slow pace. It is a good idea to provide a printed version of your meeting’s agenda to everyone attending; the attention to detail and organization will be appreciated.

                                                                     

                                                              Belgium's National Flag

                                         

                                           http://en.wikipedia.org/wiki/File:Flag_of_Belgium.svg

Business Communication is Formal and Subtle

Because the majority of Belgium is influenced by two major cultures (French and Dutch), tension is likely to exist around the topics of Belgian history and politics, thus, these topics should be avoided in conversation. However, you should be aware that all Belgians have a deep loyalty toward their heritage, no matter the origin. It is advisable to keep small talk to topics such as Belgian beer, food, art, architecture and sports. Football (soccer) and cycling (bicycling) are two of Belgians most popular sports.

Belgians prefer subtle, rather than direct, communication. Speaking bluntly is frowned upon; you should keep your voice low and avoid confrontation. It is important to maintain a relaxed, easy-going flow during any conversation. Personal matters are usually not discussed because Belgians value modesty; arrogant and boastful attitudes are genuinely loathed by Belgians.

Dining is Intended to be an Experience

Lunch is the most common meal for business meetings; breakfast and dinner are reserved for family time. Belgians take great pride in their cuisine. The meal should be treated as an enjoyable experience and business discussions are likely to commence only after the meal is finished. While at the table, keep your hands visible; do not put them in your lap. Also avoid putting your elbows on the table. Most importantly, you should do your best to clear your plate because it would be an insult to waste food.

My next post will discuss how to conduct yourself if you earn enough trust to be invited into a Belgian's home.

Works Cited

"Belgium Business Travel Guide." UK Travel Guides. N.p., n.d. Web. 26 May 2013.

"Belgium: Culture." Global Edge. Michigan State University, n.d. Web. 26 May 2013.